What are the best beauty and cosmetics stores in London?

There's no better place for shopping beauty and cosmetics than in London.

Here are the must-have stores to add to your list.

Beauty and cosmetics in London: article summary

Beauty and cosmetics in London: Sculpted by Aimee

A brand that's going from strength to strength, Sculpted by Aimee opens the doors of its first London boutique.

Created by make-up artist Aimee Connolly, the brand was launched in 2016 and has since has grown exponentially.

There are already two boutiques in Ireland, but this is the first in the UK. Here, you can buy customer favorites such as Cream Luxe Blush and Second Skin Dewy Foundation.

Practical information

To get there, the nearest station is :

• Oxford Circus

Earl of East

Located right next to Regent StreetHere you'll find Earl of East's first beauty-focused store. Known for its collection of home fragrances, bath products and personal care products, the boutique also offers a number of other carefully selected brands.

These correspond to its philosophy and you can find brands such as :

• AKT London
• Guy Morgan
• Mirror Water

What's more, you'll find a selection of chic homewares, and you can even book a candle-making workshop.

Practical information

To get there, the nearest metro station is :

• Piccadilly Circus

Beauty and cosmetics in London: Séphora

There are now two Sephora stores in London, the original in Westfield White City, but the more recent is located in Westfield Stratford City.

Both offer a similar range of brands, some of which are new to the UK, such as :

• One Size by Patrick Starr
• Haus Labs
• Lady Gaga's Makeup by Mario
• Salt and Stone
• Naked Sundays
• Adowah Beauty
• Straand

Practical information

To get there, the nearest metro station is :

• Stratford International

Jo Malone London

As well as having a number of idyllic stores dotted around the city, Jo Malone London has made its home at Glide at Battersea Power Station.

There's also an immersive experience at Gingerbread Land where you can browse and buy the brand's fragrances and personalize bottles and gift boxes for the festive season.

Practical information

To get there, the nearest station is :

• Battersea Power Station

Beauty and cosmetics in London: PureSeoul Soho

If you want to buy Korean beauty products, then PureSeoul is one of the places to visit.

It's packed with innovative, exciting and must-have brands that aren't readily available in many other physical stores.

What's more, our friendly, knowledgeable staff is on hand to help you to help you navigate the shelves.

Practical information

You can get there by leaving the station:

• Leicester Square

Malin + Goetz

What was supposed to be a short-lived venue has now been open for almost a year. On the first floor, you'll find a selection of Malin + Goetz's favorite products, from candles to shower gel and hand cream.

The former rum bar, to celebrate the brand's much-loved range of dark rums, was transformed into a strawberry bar in honor of the new fragrance franchise.

Practical information

You can get there by getting off at :

• Piccadilly Circus

Beauty and cosmetics in London: Liberty London

One of the city's most iconic department stores, Liberty London is a treasure trove of beauty brands.

The smell when you enter is enough to make you want to stay for hours, simply browsing around.

The Diptyque fragrance area is a candle-lover's dream, and well worth a stop just to experience.

Practical information

You can get to this store by getting off at the station :

• Oxford Circus

Scents

Home to an impressive range of niche fragrance brands, Les Senteurs is one of the hidden gems worth a visit if you're in town.

You can roam, smell and explore at your own pace, and the friendly, highly competent team is always ready to help. will be on hand to help you if necessary.

If you're looking for a new signature scent or another fragrance to add to your collection, this is the place to go for something truly unique and special.

Practical information

You can get there via the metro stations:

• Sloane Square
• Victoria

London is the perfect place to buy beauty products. Here, you'll enjoy great prices and leave with quality cosmetics.

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