Apple in London: visit the world's largest Apple Store

The store Apple from Covent Garden, London opened its doors in 2010.

This was the 300ᵉ store as well as the world's largest department store.

As this place is full of secrets, I've decided to write an article on the subject.

Apple in London: article summary

Apple in London: don't miss out on hidden storage

Here, you can touch and feel the iPhone shells on the shelf and, pulling one towards you, reveal that each mounted unit is a drawer containing the identical shell in a package you can buy.

You can even use self-service payment by launching the Apple Store app on your iPhone, scanning the product to pay for it. This is ideal if you can't see a member of staff, even if there are a lot of them.

Presentation videos are interactive

In the smart home zone, a sturdy set of shelves presents an evocative video of comfortable rooms.

Except they're not movies! They're remarkably well-crafted interactive videos. You can see this when you use the iPad on the shelf.

When you change a lighting detail or adjust the blinds, you'll see the part on the screen change accordingly.

It's a bit weird to look at, and boils down to exceptional attention to detail.

Apple in London: The tables are "magical

The tables at the Apple Store in London are, of course, the beautiful minimalist furniture they are in other stores.

But what happens if an Apple Store employee needs electricity to demonstrate something? how to check that your MacBook is workingfor example?

Stroke the edge of the table and a panel opens to reveal the hidden sockets beneath. Once finished, the purist in you simply strokes it again and it disappears as if it had never been there.

You can use the existing equipment

If you've seen people typing e-mails or checking websites on iPads or MacBooks in the store, you might like to know that every evening, when the store closes, special software refreshes the machines.

In any case, everything is erased by morning. So you can use existing equipment without fearing for your data.

Apple's demonstration products also do not work outside the store premises. This security is in place to prevent equipment theft.

Apple in London: the building has hidden sensors

The Covent Garden has a beautiful meeting room on the top floor. It is used for meetings, staff presentations or to provide a quieter place for sensitive people. so that they can see the products without being rushed.

The place is locked behind a glass door, surrounded by elegant period brickwork. Somewhere inside the masonry is a sensor that recognizes the card of one of the Apple Store's authorized personnel and unlocks the door.

What are the opening hours?

You can visit us on site:

• Monday to Saturday 10 a.m. to 8 p.m.
• Sunday 10 a.m. to 4 p.m.

If you'd like to pick up some Apple gear on your trip to London, you can do so at one of the city's three Apple Stores. Here you can take advantage of the latest technologies and sometimes even better prices than in France.

What to do in London in 1 day, 2 days, 3 days, 5 days, a week?

Whatever the length of your stay, I invite you to download my special London guide.

It's free and in PDF format.

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